Driving continuous traffic to your website and then converting those traffic into business is the objective of every business.
Blogs and articles can help you in building brand awareness, increasing customer base, credibility and traffic to your website. Consistency in adding content is one key factor in building more traffic. But does adding more content alone do the job?
The answer isn’t positive. Unless your articles are better ranked in google, you will not be able to bring in traffic to your article or website.
How do you do that? Well, that’s what this article is about.
Learning how the search engine works and making your content search engine friendly is your only go.
You will have to implement these search engine tactics and switch your writing style to boost your ranking in Google.
Before reading ahead, just keep in mind that you would not be reading this article if we weren’t consistent in following these. Read more to know How to write content to rank higher in Google.
Keyword Optimization for higher google ranking
Selecting and optimizing Keywords is the most important part of Search engine optimization (SEO) strategy.
Search engines use words typed by users to sort the result displayed. They act as the key to your article. Selecting the keywords is something that requires research and analysis.
Keywords can be short, mid-sized or long. If you are new to this field, we suggest you try your hand on longer or mid-sized keywords. Short keywords are already taken away by bigger giants. They would have started investing their time and money more on keyword optimization which would make it almost an impossible task.
Once you have selected your keywords, you will have to change your content in regards to your keywords. Important things you have follow to optimize your keywords are mentioned below
Include Keyword in your title
Forget about ranking higher if you are not able to include your keyword in your title. It is the most basic approach in optimizing keywords.
If possible try to begin your heading by using these keywords. Google ranks keywords higher if it is closer to the beginning of the heading.
Top ranking articles have the keywords in their title and best ranking once they start their title using these keywords.
Include keywords in your article
Stuffing the keyword in different parts of the article is one of the oldest SEO techniques. But this strategy in most cases spoils the natural reading.
Articles are written for humans and not for computers. If you have to engage your viewers in your article and make them come back to your blog you will have to follow a natural writing practice. This makes it difficult to stuff your keywords in your article.
To rank better in search engines, it is always recommended to add your keywords in different parts of the article. Make sure you do this without spoiling the readability of the article.
Include keyword in subheadings
Subheadings are important for your article. It can improve the readability of your article and also helps you in improving ranking. HTML reads subheadings as h2, h3 headings. Google reads the subheading of your article when ranking and ranks articles with keywords in subheading higher.
Your keyword may be long or short or even a phrase. Try to include this phrase in subheadings.
Include Latent Semantic Indexing (LSI) keywords
- Every one of you reading this article would have done a google search and noted a few search suggestions google mentions below. These suggestions are called LSIs.
- LSIs can also be a different set of words users search to find similar content.
- Do a google search of your keywords, and list down the LSIs google suggests. These are the next set of keywords most commonly search which is similar to your keyword.
- These related terms are the factors Google considers in determining the quality of your article. These LSI terms tell Google that your article is related to these terms too.
- Try to include these terms in your article to increase the quality and the scope of better ranking.
Length of article
Google ranks your article as the better article if the length of the article is longer. Google rates longer articles as articles with more in-depth content. As people come to google for information, google rewards people who give out in-depth information.
You may have heard enough comments or advice from people about keeping your article brief. Better Google ranking SEO based articles are longer.
You may have noticed the same in this article and also other articles in this blog. Make sure that you increase the words by sticking on to the topic, and also does not annoy your readers.
Readability
Google prefers to show its users contents that are easy to read and understand. Rather than adding complex terms to your article, try to keep it as simple as it to improve the ranking.
Readability also depends and differs according to industry. The readability of a home garden content article will be different from a medical article.
If your blog is not a technical content blog, try to keep the readability to easily understandable by a high school student.
Optimized content
SEO is a constantly changing field. Google itself changes some of its algorithms to provide better content to users. When you publish an article today, it remains on the internet as long as you want it to. Keep this in mind when writing an article. You will have to think beyond today or a year ahead when writing the article. Which makes it impossible to follow the future changes.
Google makes changes in algorithms to provide better content to its users. Google will always rank in-depth longer quality authentic content over below par or subpar contents.
When creating content today, try to make it in the best quality possible that will make Google reward you today and in the future.
Conclusion
Getting a higher rank for your article or blog in Google search is a task that requires immense research and applications. There are many other SEO ranking strategies that are not based on the contents of your article.
By following these strategies mentioned above you can easily write a Google search result friendly article to rank higher in results. This is a time-consuming task, but once you are on track about how to do it you can see your articles climbing higher the ladder.
Make sure that you track the impressions and counts using Google search console, and make changes to your method if you need any.
